Jordan isn’t a fashion capital—but—but give Nafsika Skourti a couple of a long time. The native designer is receiving design cred for her dwelling region with an eponymous new brand name that seams together the country’s prosperous background and its vibrant international likely.
“We believe of Jordan as a childhood greatest close friend,” points out Nafsika, who co-launched the line with her sister Stephanie. “You had been close when you have been 7, but [now] you’re wholly various individuals. Being back in Jordan just after researching [at Central Saint Martins in London and L’école Lesage in Paris] is a little bit like that. On 1 hand, I am referencing a society that is so acquainted and unchanging. On the other, I am consistently finding attractiveness [by] mixing it with my present-day place of view.”
“Building a manufacturer in Jordan has occur with difficulties, but also successes for our group,” adds Stephanie, a former law firm and alum of Goldman Sachs. “Pattern-cutters, types, photographers and stylists are pretty limited [in Jordan]… We function with the raw expertise here, and aid them mature.” That incorporates their atelier, which contains both of those local artisans and refugee gals who understand specialist embroidery and handiwork procedures.
But the label’s accomplishment is a delicate stability: They’re developing garments for present day global gals in a spot with strict, and strictly enforced, costume codes. (On our trip to the country’s popular Citadel, Stephanie herself was stopped by community law enforcement since of her mid-size skirt, which uncovered section of her legs.) Contemplate this: Whilst their “Jerusalem” jacket not too long ago bought obtained by London’s Victoria & Albert Museum for staying cool and inherently political, identical items were seized by Jordanian customs for getting “controversial”—in other words, for getting interesting and inherently political.
For now, the sisters embrace and acknowledge the obstacle. “As a model that celebrates captivating, we are defying cultural norms for our portion of the planet and difficult worldwide perceptions [of Jordanian women],” states Nafsika. “Differences can only be dealt with by way of a authentic dialogue… The web designed an added dimension of connection, [so now] borders do not make a difference.” But whether you’re putting on them in Amman or Chicago, Nafsika Skourti’s pieces unquestionably do.
To shop the collection go to nafsikaskourti.com