BMW's New Series 'Road Less Traveled' Highlights Designers, Models, and Entrepreneurs

BMW’s New Series ‘Road Less Traveled’ Highlights Designers, Models, and Entrepreneurs


Devoid of designers, there would be no NYFW. And with no a fleet of autos all set and ready to whisk editors and influencers alike to their respective displays and destinations, one particular can consider the insanity that would ensue. That’s why BMW is returning to NYFW this year as the formal automotive lover of NYFW: The Exhibits and is partnering with IMG to celebrate “new and timeless voices in trend, tradition and further than” with its video series Highway A lot less Traveled. 1st up? Jason Wu.

Jason Wu, the Taiwanese-born manner designer who launched his eponymous label in 2007, has a record of dressing popular girls in his refined, polished ensembles. Recall the white one particular-shouldered chiffon costume Michelle Obama wore to her inaugural ball? Yeah, Jason Wu did that. But dressing “impressive” females has generally been Wu’s purpose.

“The tale I want to inform with my garments is that of attractiveness, craftsmanship, intricate design. And then I want the girls wearing my apparel to experience powerful,” Jason Wu claims in the video clip.

Wu explained that he only had two selections: Perform underneath another designer or start his very own label. But 12 years later, the latter was a superior-chance that resulted in large benefits.

“There were two routes I could’ve pursued: A person was to go the normal route and apprentice for another designer [and] the other one particular was to acquire the hazard of starting up my individual business enterprise with not a large amount of cash under my name, six clothes from my dwelling place and commencing a fashion label on my have and thinking that I could do well,” he ongoing. “I took the possibility, and here I am 12 decades afterwards with my personal style label.”

Wu is just a single of several designers and influential figures tapped for BMW’s series, together with design Halima Aden, attractiveness journalist and co-founder of Milk Make-up Zanna Roberts Rassi, and fellow designer Christian Siriano.



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